Senior marketing capability, without the full-time CMO.

Usually when marketing has outgrown ad hoc activity, but you cannot yet afford a full-time CMO. You might have a marketing team running on requests, an agency that is busy but you aren’t really sure if they are performing, a business that has hit a growth ceiling or declining in revenue, or a board asking harder questions about marketing performance.

There’s more detail on the model, costs and timing in our guide to what a fractional CMO is.

It comes down to how much senior leadership your business needs. Advisory provides strategic direction and oversight for businesses that have marketing hands in place. Marketing Leadership gives you a senior marketing leader who owns the strategy and leads its delivery through your team. Embedded Leadership provides the most hands-on support, including building or rebuilding the marketing function, managing execution partners and supporting board or investor reporting.

The Diagnostic is a fixed-fee review of your current marketing. Over about six weeks, we look at your activity, spend, channels, brand position, competitors and measurement. You leave with a clear diagnosis, a prioritised roadmap, budget guidance and a 90-day action plan. Everything is documented and stays with your business.

For most new fractional CMO engagements, it is the right place to start. It gives us a clear understanding of what is happening before we decide what needs to change. If you move to a retainer within 60 days, $6,000 of the Diagnostic fee is credited.

It covers the full marketing mix, not just communications. We look at your business goals, customers, market, competitors, Product, Price, Place and Promotion, then develop the strategy, investment priorities, measurement framework and 12-month roadmap your team can actually work from.

Brand Strategy defines how your business should be positioned and understood in the market, including your value proposition, messaging, personality and distinctive assets. Marketing Strategy determines what marketing needs to do commercially, across the full marketing mix, and how you will measure and prioritise it. Sometimes you need one. Sometimes you need both.

Yes. That is often where we add the most value. We can provide senior direction to your team, manage agencies, review recommendations and make sure activity connects back to the strategy.

CMO Support gives existing CMOs additional senior capacity when they need it. That might mean helping roll out a major project, managing workload, pressure-testing a decision or bringing a fresh perspective.

These are tailored projects for significant business moments, such as preparing for sale, attracting investment, succession, transformation or turning around an underperforming marketing function. The scope is built around your objectives, timeline and business complexity.

Yes. Ad hoc marketing leadership is available at $2,200 per day, subject to availability. It can be used for a planning session, executive support, a major decision, agency review or a complex marketing issue.

Not as the core service. We provide the senior thinking, leadership and direction, then work with your team or specialist execution partners. If the work is better handled by a specialist, we will say so.

Retainers have a three-month minimum, then 30 days' notice either way. Projects have a defined start and finish. Everything we build belongs to you on final payment.