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Most businesses are ready when marketing has become too important to leave to chance, but cannot yet justify the cost of a full-time CMO.

If you're spending money on marketing without confidence in what's working, your team is running on requests instead of strategy, or you're preparing for your next stage of growth, it's usually the right time to bring in senior marketing leadership.

We do not replace your agency. We make your agency work better.

Our job is to build the strategy, priorities and marketing system that guides every decision. That means your agency has a clear direction, better briefs and meaningful measures of success.

The thinking stays with your business, not with us.

Not as our core service.

We focus on strategy, leadership and building your marketing capability. If specialist execution is needed, we can work alongside your existing team or introduce trusted partners.

That means you're never paying senior strategy rates for work someone else can do.

We work with established Australian businesses across industries including trade, construction, industrial, wholesale, professional services and multi-site businesses.

If your business is commercially serious and wants marketing that supports better business decisions, industry is usually less important than the stage you're at.

Generally, yes.

Most retained clients have annual revenue between $5 million and $100 million.

Businesses below that are often better suited to our Marketing Diagnostic or a one-off strategy project before considering ongoing leadership. Once a business is over $100m, they are typically ready for a full time senior marketing hire.

A fractional CMO provides senior marketing leadership on a part-time basis.

Instead of employing a full-time executive, you get experienced strategic leadership for the amount of time your business actually needs. That includes setting strategy, improving marketing performance, leading agencies or internal teams, reporting to leadership and helping make better commercial decisions.

Not necessarily.

Many clients keep their existing agencies. Often the problem is not the agency itself, but the lack of strategic direction, accountability and measurement around the work.

If your current partners are delivering good work, we help them become more effective.

The Diagnostic is where we decode what's really happening in your marketing.

Over around six weeks we review your strategy, activity, performance, customers, competitors and marketing capability. You receive practical recommendations, clear priorities and a roadmap your business owns, whether we continue working together or not.

For many businesses, it's the best place to start.

Projects like Marketing Strategy or Brand Strategy typically run for four to seven weeks.

Fractional CMO engagements start with a three-month commitment, then continue month-to-month. Some clients only need help establishing the function, while others keep us alongside the business as it grows.

We're based in Newcastle and work closely with businesses across the Hunter, Central Coast and Sydney, but we also support clients across Australia through a mix of in-person and remote delivery.

Yes. That's a core part of how we work.

Your strategy, plans, frameworks, reporting and documentation belong to your business. If our engagement ends, you keep everything we've built together and your marketing continues to work without starting again from scratch.

We'll have a conversation about your business, where you're trying to go and what's getting in the way.

If we think we're a good fit, we'll recommend the best starting point. Sometimes that's a Diagnostic, sometimes it's a strategy project or an ongoing engagement.

If we don't think we're the right fit, we'll tell you.

If you cannot confidently explain what's driving growth, what is not delivering value, or where your next marketing dollar should go, then you probably don't have enough visibility.

Good marketing should make decision-making easier, not harder. By the end of working with us, you'll know what's working, what isn't, and where to invest next.

We are transparent with pricing, and you can find all our pricing on our services page. If you require a bespoke project, reach out and we will provide a quote to suit your needs.